Our motto is to ‘Never Stop Learning!’.
1. How to Win Friends and Influence People by Dale Carnegie
Although not a direct marketing book, this book sets the stage and provides the resources needed to be an effective leader and influence people to like and respect you.
2. Permission Marketing by Seth Godin
In his book, Seth Godin explains how to create an effective ad campaign and why it is important to pay attention to customers who have already shown interest in your product.
3. The Best Damn Web Marketing Checklist, Period! 2.0, by Stoney DeGeyter
This book provides checklists for every outlet of marketing, ensuring that you have all your bases covered. With information on ecommerce, mobile, and video, this book aims to guide your company to utilize every outlet possible for marketing.
4. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk
In his book, New York Times bestselling author Gary Vaynerchuk shares lessons from multiple entrepreneurs and business people about how they took a non-traditional approach to building their own personal brand and then their own empire.
5. You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero
While also not a direct marketing book, this book gives great advice on how to grow your confidence, which is essential for being a successful business professional. The book provides stories, exercises, and advice to help you start becoming the person you have always wanted to be.
6. Tap: Unlocking the Mobile Economy, by Anindya Ghose
Social media marketing is relevant more than ever, and in his book Ghose explains how businesses can alter their strategies for maximum impact on social media. He translates digital code to useful information that is understandable and easily digestible.
7. Positioning: The Battle for Your Mind by Al Ries and Jack Trout
The authors of this book share how to position your brand to find the right customers to sell to. They give advice on what niche to attack, how to name a product, and even how to find out the weak spots of your competitors.
8. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You, by John Hall
This book gives advice on how to position your thinking to make sure you’re at your peak performance. The author shares how consumers’ minds have changed and why transparency, likability, and consistency are crucial for success.
9. Crisis Ready: Building an Invincible Brand in an Uncertain World, by Melissa Agnes
In this age of canceled culture and the need for brands to be perfect on every level, this book gives your business the tools to be ready to respond to any kind crisis with elegance and transparency.
10. Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath
In this book, Chip and Dan seek to find out why some ideas die and others are carried out. They reveal how you can create ideas that resentate or “stick” with people, and why this is important.