
The Play
All Seated in a Barn (ASIAB) is a Southern California-based organization dedicated to rescuing horses and donkeys from slaughter and providing them with safety and care. With their passion for saving animals and creating impactful change, they rely on donations to fuel their mission.
The Challenge
All Seated in a Barn’s social media efforts have been organic, relying on word-of-mouth and a dedicated Instagram following to spread their message. As a new account venturing into Meta ads for donations, they faced several challenges:
- Building up a new ad account with no historical data.
- Navigating the complexities of optimizing Meta campaigns for donations.
- Effectively utilizing whitelisting and audience segmentation.
- Creating urgency for donations during key moments, such as auctions where horses face immediate danger.

The ‘Numbers’ Speak For Themselves
$2.10
Cost Per Donation
$15
Average
Donation Value
Donation Value
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Our Strategy
Leveraging emotionally-driven content, Tahlia’s large following through white listing, and timely messaging around key events like Giving Tuesday and auctions to maximize donations. By targeting the right audiences with compelling ads, we connected people to the mission and achieved outstanding results for All Seated in a Barn.
Pull on the Heartstrings ❤
Getting people to want to donate wasn’t the challenge—it was about finding the right audience and delivering impactful content.
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- We leveraged Tahlia’s organic Instagram following as a blueprint, identifying which posts sparked the most engagement.
- We crafted ads that emphasized the urgency and severity of the situation, showing how even a $5 donation could make a life-saving difference.
- Our content highlighted the emotional stories of rescued horses and donkeys, ensuring every viewer understood the tangible impact of their contributions.


White Listing for Amplification 📣
With Tahlia’s large Instagram following, we tested white listing to tap into her audience’s trust and connection.
- A/B Testing: We compared white-listed audiences with interest-based targeting, and white listing showed a significantly better return.
- By running ads directly from Tahlia’s account, we saw higher engagement rates and a better ROAS compared to other campaigns.




Capitalizing on Key Moments 🗓️
Timing was everything for this client.
- Giving Tuesday Success: By tailoring messaging to break through the Black Friday noise, we saw incredible results during Giving Tuesday.
- Auction Urgency: Leading up to auctions where horses were at risk of being slaughtered, we ramped up spending and crafted urgency- driven messaging.
- For example: “These horses have just days before they are sent to slaughter. A $5 donation could save them.”
- This approach allowed us to maximize reach during critical times, ensuring donations were at their peak when needed most.

This is a client that really touched our hearts! If you feel compelled, please consider donating to Tahlia and her farm here.
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